How to Perform a Gap Analysis to Ensure Q1 Success

Dec 6, 2023 | Tips & Tricks, Series

Q1 Planning: How to perform a gap analysis

Learning how to perform a gap analysis of your business is an essential part of the successful Q1 planning process.

The significance of strategic planning can not be overstated. One technique in the planning process is something called gap analysis. A gap analysis identifies the distinction in between your present status and your preferred future state as a service. This ‘space’ represents areas that need improvement or chances ripe for expedition. When you determine these spaces, you can strategize how to bridge them, therefore leading the way for growth and success.

One thing you will have to do is learn how to perform a gap analysis of your business.

How to Perform a Gap Analysis in your business

Here are 5 actions to follow to successfully learn how to perform a gap analysis for Q1 success.

How to perform a gap analysis

Step One – Identify Your Current Progress

Start by analyzing your present situation. Take a look at whatever, your existing procedures, resources, and outcomes. Starting up, your current sales or efficiency figures are an excellent starting point. What you focus on depends on the objectives you developed for the quarter.

For example, if your goal is a specific percentage of sales development over in 2015’s Q1 numbers, then you would examine your current progress in regards to revenue or sales compared to the very same duration in the previous year.

To effectively identify your current progress, it is essential to set clear and measurable goals. These goals should align with your desired outcomes and provide a framework for assessing your progress. By breaking down your goals into smaller, actionable steps, you can easily track your development and make necessary adjustments along the way. Furthermore, regularly reflecting on your achievements and challenges enables you to determine areas where you excel and areas that require further attention or development.

Another aspect of identifying your current progress involves seeking feedback from trusted mentors, colleagues, or supervisors. Their perspectives can provide valuable insights and help you gain a more accurate understanding of your strengths and areas for improvement. Constructive feedback offers an opportunity to enhance your skills, refine your approach, and ultimately achieve greater success.

These techniques will all help you master how to perform a gap analysis fast and successful.

Step Two – Define Your Desired Future State

Next, detail your wanted results. These need to be clear, possible goals that align with your total vision for Q1. Articulate the level of performance you want to achieve, such as a specific profits target or a particular market share. Once again, your focus must be on objectives set throughout the preparation stage.

If you’re not sure about the goals you should have in mind, read this post.

Step Three – Identify the Gaps

The 3rd action to learn how to perform a gap analysis includes identifying the differences between your present state and your desired future state— these are your ‘spaces.’ This will look different for each business, but some areas of focus might include sales or customer service KPIs, product roadmap timelines, and marketing efforts.

Your desired state represents your planned outcome as integrated within the Q1 planning process – setting goals. With the differences identified, you will be able to address what happened that stopped you from achieving the planned result. Hence, you’ll be able to identify the gap.

Step Four – Analyze the Gaps

As soon as you’ve identified your spaces, it’s time to comprehend them much better. Why do they exist? What elements are adding to them?

For example, possibly you have reduced sales compared to last year because of a minimized marketing budget plan, or possibly you’re not fulfilling your customer care targets due to an increased need that’s outgrown readily available resources.

Once a gap has a “name”, you can proceed to the last step – closing it.

Step Five – Develop a Gap Closure Strategy

Now that you understand your gaps, establish a strategy to bridge them. To put it simply, what actions must occur to close the spaces and achieve your preferred future state? This might involve buying new marketing channels, broadening customer support abilities, or introducing brand-new items to satisfy market demand.

Every action you plan in this step should take you a step closer towards your goals. Don’t get too detailed here, because it may hurt your overall performance.


A well-executed gap analysis is the distinction in between accomplishing your Q1 targets with ease or struggling to satisfy them. You can develop a focused, actionable strategy that drives your company towards its objectives by determining and comprehending your spaces. It may be hard work to understand that you have gaps in your organization, however putting in the time to analyze and close them is a rewarding experience.

Learn how to perform a gap analysis of your business and you will have a very powerful tool in your toolbox.

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This post is part 8 of 12 in the series Quarterly Planning for Q1 success
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How to create an effective Q1 plan

How to Create an Effective Q1 Plan in 8 Easy Steps

When it comes to online businesses, Q1 planning takes into account different factors compared to traditional physical stores. Due to the fast-paced digital market, online businesses need to stay updated on changing consumer trends, technological advancements, and shifts in online behaviors.

A well-thought-out Q1 plan is crucial for all businesses, as it sets the tone for the entire year. It forms the basis for yearly objectives and helps you allocate resources strategically, plan necessary steps, and set achievable targets.

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